Human touch vs AI copywriters — Katrina McKinnon // copysmiths.com

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between AI-generated content and content created by a human, the differences still prevail. Firstly, AI doesn’t do as well on analogies, metaphors, and stories, as humans do, but these nuances are ultimately what compels people to take an interest in your content. Today, Katrina talks about the human touch versus AI copywriters.
About the speaker

Katrina McKinnon

copysmiths.com

 - copysmiths.com

Katrina is the Founder of CopySmiths

Show Notes

  • 02:19
    Human
    Human-written content leaves room for stories and surprising moments in content, unlike AI. And these stories and content surprises create more opportunities for dwell time and engagement.
  • 06:10
    Building brand resonance and credibility using AI
    AI-generated content will get attention from search engines. However, it wont get the attention of people or be able to build brand resonance and credibility
  • 08:20
    Using AI and tools in the content generation process
    Initially, CopySmiths used Surfer SEO, but clients preferred articles without Surfer SEO as the ideas were more interesting and nuanced. Now, Ahrefs is used to find keywords based on search intent.
  • 11:28
    The significance of the layout and formatting of content
    CopySmiths found success using specific formatting and layout elements. Articles featured rich media like checklists, video screenshots, images, tables, etc. And that content always performed better.

Quotes

  • "Humans create content that creates dwell time. It creates engagement and AI don't yet understand analogies and metaphors and they can't create these surprising little moments in content." -Katrina McKinnon, Founder, CopySmiths

  • "You can survive on protein bars for the rest of your life. And that's what these SEO gurus are doing with AI…It's just a protein bar to feed the body, but not the soul." -Katrina McKinnon, Founder, CopySmiths

  • "We've done articles with a flow, rhythm, a cadence interrupted by images, tables, lists, ordered lists, unordered lists, testimonials, screen grabs, etc. That content always does better." -Katrina McKinnon, Founder, CopySmiths

About the speaker

Katrina McKinnon

copysmiths.com

 - copysmiths.com

Katrina is the Founder of CopySmiths

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